52memories – The Wedding Gift
Client: 52memories
The case summarized in brief! 🚀
The challenge
It all started small and was based on a simple idea that was to become digital reality. The start-up 52memories wanted to make it possible to send photo postcards as wedding gifts. One card every week for a year. Hence the name 52memories.
The solution
A comprehensive app and web experience that offers wedding guests, friends, and families creative freedom in designing the cards. A seamless process from intuitive card design to payment to shipping to 23 countries.
Let's take a closer look. 🔎
How to turn digital memories into emotional, tangible gifts
The 52memories team puts it beautifully: "Guests record their personal memories of the wedding and congratulations in our app. We at 52memories turn them into beautiful photo postcards—and send them to the wedding couple as a surprise every week for a year. Long live love!"
Here's how it works:
- Scan the QR code: Register with your cell phone via QR code or website.
- Upload photo: Upload a photo or selfie and choose your favorite filter.
- Add a greeting: Write a congratulatory message or something funny for the back.
- Select the shipping date: We automatically print and send each card on the desired date in the future 🥳
Concept, design, and implementation
Our task included UX conception, design, development, and operation of the app and web platform.
With such an emotional topic, design and aesthetics play a particularly important role. The aim was to convey the emotions and feelings associated with the wedding day.
But visuals alone do not solve any problems or make a finished gift. The particular challenge was therefore to make the technologies working in the background easy to use and enable their playful use.
- Photo upload and editing
- Management of the shipping dates for all 52 cards
- Processing of payment
- Inviting guests to create cards
- Printing and automated franking of the cards
Result: Giving memories as gifts brings us joy too
Since its launch, 52memories has built up a significant user base and has become a popular emotional gift for newlyweds. You notice this at the latest when you are suddenly invited to create a 52memories card at a wedding in your circle of friends.
We have been working hand in hand with 52memories since 2017 and have managed to send cards to over 23 countries.
Based on user feedback and our own ideas, we are working together on the continuous and contemporary development of the app.
Sounds interesting? Let's talk:
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