Shop Touchscreens
Client: Vodafone
The case summarized in brief! 🚀
The challenge
The previous application ran on a WordPress setup. Technically complex, but not tailored for use in the shop. Content and functions seemed designed for a website, not for use at the POS. Instead of quick help, there was information overload and little guidance.
But the store needs exactly the opposite: an application that gets to the point and provides support when no advisor is available.
The solution
Together with the customer team, we didn't just rebuild the application, we asked the right questions from the outset: What does the touchscreen really need? What helps customers in the store? And what can be removed without anything being missing? The result was an intuitive, minimalist application tailored precisely to its specific use in the store. Not an overloaded modular system, but a focused tool based on Payload CMS that delivers measurable performance on site.
Our approach: From cluttered to considered
Before we started working on the interface, Vodafone had already done some important groundwork: market research showed what content customers really want to see. Based on this, the content was streamlined by a partner agency.
Our task was to present this content in a meaningful way. Together with the customer team, we developed an interface that is clearly structured, intuitive, and user-centered. Perfectly tailored for use directly in the store.
💡 What sets our UX process apart:
- Focus on the essentials: interface design based on the top content from market research
- User testing instead of gut feeling: Design decisions were tested and optimized. How exactly? We show you in our free white paper on usability testing.
- Lean, minimalist UI: for clarity and orientation, even when standing and under time pressure
- Joint design process: closely coordinated with the Vodafone team, collaborative and agile
- UX with clear user guidance: easy for customers to use, clear steps, and no typical web navigation
User feedback creates customer experiences. 💡
Flexible CMS for the modern shop
By switching to Payload CMS, a modern headless CMS, we have created a streamlined, future-proof solution that is precisely tailored to the needs of the shop.
The new setup is not a generic modular system, but a precisely tailored tool from our Marketing Productivity Tools world. Reduced to the functions that are really needed in the shop, but with the option of integrating new modules at any time. This keeps the system future-oriented and high-performing.
🎯 Payload CMS at the heart:
- Headless architecture: flexibly integrable into existing systems and front ends.
- Custom content types: perfectly tailored to the shop content.
- Modular setup: new features can be added at any time without bloating the system.
- Central control: content is created and edited in a coordinated manner and displayed on any number of touchscreens.
- Preview environment: for coordinating content across different editorial teams.
218
+ 13%
+ 32%
Less waiting, more helping 🚀
Memo pad function: Digital assistant with QR code power
A real highlight: the integrated memo function offers real added value. Especially when no advisor is available.
Customers can easily collect relevant content on the screen, such as suitable rates or services, and take it with them directly to their smartphone via an individually generated QR code.
- The QR code is generated automatically and dynamically from the personal memo pad.
- With one scan, all information is immediately at hand. At home, on the go, or during a consultation.
- No more messy notes or screenshots – simple, fast, smart.
This way, the touchscreen becomes not just a silent helper, but a real part of the consultation experience.
Our conclusion
The new application transforms an overloaded touchscreen into a strategic shop tool: with reduced content, intuitive operation, and a flexible technical setup, customers can quickly find what they need, especially when no advice is available.
This makes the screen an active part of the customer journey:
- providing targeted support to customers precisely when no advice is available.
- It relieves the burden on store staff through digital self-help.
- Ensures consistent information at all locations, completely independently of staff.
Sounds interesting? Let's talk:
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